From Strings to Keys...
Hi. I am Jesse Kodeine and when I tell everyone that I am an online marketer by profession, it is interesting to watch the varied responses that follow. Although terms like ecommerce and online marketing are commonplace nowadays, the fact that these can serve as full-time professions is still a surprise for many people.
It is not always that I was an online marketer - in fact I started out as an avid musician who loved his guitar more than anything else in the world. However, my first love often left me financially broke and wanting in terms of finances which prompted me to look for other options.
After much exploring, I settled for online marketing not just because of the plethora of opportunities that it opened for me but also because the returns were substantial to say the least.
Having established myself in the field, I am in a position wherein I can proudly declare myself as an online marketer, not to mention the fact that the flexible timings leave me with sufficient space to play my guitar too.
Over a period of time, I have realized that relying completely on Google is not such a good idea. True though it is that it enjoys the position of being the most popular search engine in the world, what is equally true is the fact that it is constantly trying to upgrade itself by releasing new algorithms and parameters for ranking websites. Unfortunately for online entrepreneurs, this evolution often brings with it a fraction of doom because it signifies a complete change in the manner of judging websites and ascertaining their position.
Every algorithm introduces new parameters and the onus is on online marketers to alter the structure of their websites in order to be able to survive in the new environment. Optimization is another factor that takes a hit and what could be better examples than the Penguin and Panda 4.1 updates that sent SEO experts the world over in a spin? Even today, there are online ventures which have not recovered from the impact of these updates and hence are struggling with visibility issues on the Internet.
All of this made it quite apparent to me that depending solely on Google for online marketing would be as fraught with risks as is possible and the thought also prompted me to look for alternatives. 'Do not put all your eggs in one basket' is the logic that I decided to apply to my online marketing venture and discovered that indeed there are ways to market your blog on the Internet that do not involve Google. Following are some of the ways that I applied to my Google-less blogging and urge you to try as well -
Leaving Comments on Blogs
Posting comments on blogs written by other online marketers is a common practice on the Internet but what is it that could make you blog count? While it is easy to leave a one-word comment indicating the quality of the post, it is only when you write a detailed comment pointing out the strong and weak points and also offer constructive suggestion that you will have truly made a contribution. In addition to leaving a quality comment, you could also provide a link if you feel it would fortify your comment further.
Is there a single person in this world who does not like to be given a free gift? On your part as the blogger, you can capitalize on this psychology by making an offer in form of a gift, vouchers, newsletters, ebook and so on. For your freebie to be successful in increasing the viewership of your blog, it would have to be in sync with your target audience's psychology. Cost is definitely not the key factor here because for the freebie to appeal, it should pertain to the likes and dislikes of customers rather than remain a meaningless gift that is forgotten after some time.
Resort to Crowd-sourcing
Have you ever observed how children who play together in a sandbox cooperate with each other and form a united force? Crowd sourcing is a similar activity, except that it is for adults and the arena is the Internet. Once you have decided on becoming an online marketer, the next step entails getting involved in the community of like-minded bloggers so that you could benefit from the backlinking, cross promotion and sharing of expertise that follows.
Using Social Media Platforms
As long as you have been able to pinpoint the peak hours of your target audience, keeping yourself active on social media platforms like Facebook, Twitter and so on is all that is required of you. Of course you must also provide your readers a reason to follow you and this can be achieved via attention grabbing headlines, interesting content, attractive covers and regular interaction. One of the latest tools that have become a rage on the Internet are infographics and if you can incorporate one in your blog, it is sure to draw comments from your readers.
Online forums are a great platform to build your popularity and you can carve a reputation for yourself by following the conversation and piping in whenever you feel that you have something useful to contribute. Forums are a good way of judging the mood of the crowd and you could make use of the opportunity by creating content based on lastest trends and dropping your blog's link in the conversation thread.